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  • Purple based shampoo brightens & neutralizes warm brassy tones in natural or colored hair.
  • Great for blondes, highlights, balayage, gray or brunette hair wanting a cooler tone.
  • Concentrated formula for professional results.

Infused with: steam distilled water, blueberry, beetroot powders & coconut. Free of sulfate, salt, gluten & paraben.

All PureJoy hair products are made in the USA & naturally based.


Purple Blueberry & Beetroot Shampoo

  • Lather quarter size amount & leave on for 3-5 minutes or longer for lasting toning effect. Rinse and follow up with PureJoy conditioner. 

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