This shampoo illuminates highlights & increases brightness of blonde hair with brightening agents, helps keep highlights looking salon fresh. Apply quarter size amount on wet hair, work into a rich lather on roots, rinse thoroughly. For best results follow with PureJoy conditioner.
     - Increases shine by removing dulling deposits with a chelating agent
     - Violet pigment for neutralizing warmth
     - Salt & sulfate free
     - Made in the USA, always naturally derived