This shampoo illuminates highlights & increases brightness of blonde hair with brightening agents, helps keep highlights looking salon fresh. Apply quarter size amount on wet hair, work into a rich lather on roots, rinse thoroughly. For best results follow with PureJoy conditioner.
- Increases shine by removing dulling deposits with a chelating agent
- Violet pigment for neutralizing warmth
- Salt & sulfate free
- Made in the USA, always naturally derived