Extends the life and vibrancy of natural & deposited hair color for reds and brunettes by using a gentle low pH formula. Apply quarter size amount to wet hair, work into a rich lather and rinse. For best results follow with PureJoy conditioner.  
     - Low pH (3.5-4.5) does not disturb hair cuticle
     - Concentrated formula that continuously deposits color intermediates
     - Increases moisture content of dry hair
     - Salt & sulfate free
     - Made in the USA, always naturally based